Value propositions
Fresh specialty gourmet mushrooms, local to the Inland Empire. Freshness versus shipped commodity. Veteran-owned local farm story. Grow kits as an entry for home cultivators. Dried / value-added is future.
Fresh specialty gourmet mushrooms, local to the Inland Empire. Freshness versus shipped commodity. Veteran-owned local farm story. Grow kits as an entry for home cultivators. Dried / value-added is future.
Chefs and restaurants. Market shoppers. Kit hobbyists. CBU dining later. Early proof hangs on chef accounts and regular market customers.
Farmers-market booth. Direct chef outreach and delivery. desertfogmycology.com for kits and information. Word of mouth.
Direct chef accounts. Face-to-face at market. Education and support for kit buyers.
Per-pound fresh at market and on invoice. One-time kit price. Payment at sale or delivery. Rate against local comparables still to be set. Calculator spoke holds the midrange sketch.
Substrate, inoculation, fruiting, harvest on indoor shelves. QC and packing. Bench-before-container process work. Market staffing. Chef scheduling. Kit fulfillment.
Indoor grow space and shelves. Documented process. Substrate and spawn. Website and booth. USDA FSA microloan up to $50K named as financial resource. Future GC-DPS container. EIN 42-4314130 / DBA Desert Fog Mycology. One operator at launch.
Lancer Farms & Gardens (CBU) as pilot and demo. USDA FSA. California FarmLink. Boots to Business / VBOC. Spawn and substrate suppliers TBD. Packaging TBD.
Substrate, spawn, packaging. Climate and lighting. Loan repayment. Fixed: utilities, loan, site. Variable: batch materials.